Today Andy Burnham MP critisized levels of sugar in children’s cereals where some brands including favourites such as Kellogg’s Frosties, Sugar Puffs and Coco Pops have up to near 40% sugar content. I would like to say thank you to Mr Burnham MP for re-igniting this debate, however, I hope if he ever becomes Health Minister again I hope he sticks to his beliefs and not cave in under pressure from the food industry lobbyists.
Read Daily Telegraph article here.
Well it’s good for Big Pharma and their shareholders anyway. Why do I say that? Well just look at the recent $5.3bn acquisition of Amylin Pharmaceuticals Inc. by Bristol-Myers Squibb and AstraZeneca. Amylin produce diabetes drugs Byetta and Bydureon. It is estimated that they will need to make $2bn in peak sales to justify the transaction. Byetta made $518m in sales last year and Bydureon $7m in the first quarter of the year being only approved for sale in January. So looking at the figures they are going to have to do some hard selling to get their money back! Indeed Bristol executives said that while Amylin’s sales force had targeted endocrinologists, the combined sales forces of the three companies would be able to widen their presence to cover primary care physicians.
One endocrinologist I’ve mentioned in previous posts is Dr Robert Lustig who has stated that the lack of fibre in our modern diet combined with too much sugar (and high-fructose corn syrup) is the cause of obesity and diabetes. He believes you can cure type 2 diabetes in a week with a high-fibre diet. But do you think Big Pharma actually cares about this endocrinologists opinion. Hell no. At the end of the day these companies are raking in the profits as more and more people become ill through their poor diet. It’s the same for the food industry. It’s been shown that their lobbying of governments and other agencies forces them to water-down or even shelve reports that would hurt their business. Have a look at these articles where the sugar industry threatened the WHO (World Health Organisation) over a report they drafted recommending reducing a persons sugar intake:
And guess what happened? Yup the WHO recommendations were dropped – check out the video 9 mins in:
Also check out YouTube for all the episodes of The Men Who Made Us Fat – not on BBC iplayer anymore.
Just came across this obesity graphic on Reuters showing the most obese nations. Fine. Underneath this map however is a projection of obesity-related drug sales where the top three drugs Lorcaserin (Arena Phamaceuticals), Qnexa (Vivus Inc) & Contrave (Orexigen Therapeutics) will earn their respective drug companies $755m, $689m & $443m. These drugs, as these companies know full well, ain’t going to help these people, only going to boost their profits. The real solution as highlighted in tonights BBC programme – The Men Who Made Us Fat is the rise of high fructose corn syrup in most processed foods…
Unfortunately, as is well known the food industry has huge power here and in the US so governments are too scared to do anything about it…indeed in the programme it mentioned the industry warning the WHO not to publish a damming report on sugar consumption, which it apparently shelved after being ‘leant on’. Same old. Same old….
Great playlist of videos featuring Prof. Robert Lustig about the real reasons we are where we are with obesity.
I’ll be taking a look at this programme tonight (14th June) at 9pm on BBC2 – The Men Who Made Us Fat. If you can’t watch it tonight be sure to see it on iplayer. It looks like it is concentrating on the real reason we are becoming overweight and obese – the ubiquitous evil substance that is high-fructose corn syrup (HFCS).
The programme blurb mentions the endocrinologist Robert Lustig who was one of the first to notice the dangers of HFCS but was unsurprisingly ignored. If you cannot wait till for tonight’s programme or want to see Prof. Lustig in action telling you how it is (with humour) it’s a great watch especially like the Coca-Cola Conspiracy bit (about 11 mins in). Check it out below. Also it’s worth exploring the rest of UCTV for great lectures on a variety of subject areas.